“When we first looked at finding a PR person to assist Gallowglass, there was one name that kept coming up. We haven’t looked back since – Sarah is well connected, astute and a pleasure to work with.”
Nick Grecian, Managing Director, Gallowglass Group
“Working with WWMC on strategic PR and digital marketing has given KDM Events a real presence in the media and a respected voice within our industry. Having the discipline of a planned communication programme ensures that we maximise opportunities to inform and interact with our identified target audiences. This has given our clients and prospects a clearer understanding of our company, our expertise and the breadth of our services.”
Nicky Whyman, Commercial Director, KDM Events.
“Sarah has quickly become an extension of our marketing team. She has helped us clarify our communications strategy and build relationships with key media at what is an exciting phase in RLC’s evolution.”
As well as being a valuable tool for informing business strategy, research is a great way to generate PR, as can be seen by this study into event evaluation undertaken amongst PAs and executive assistants by WWMC client KDM.
The world seems roughly divided between those who put blogging in the same category as undergoing root canal treatment, and those who can’t resist broadcasting the minutiae of their lives – at great length. In fact, if correctly applied as a content marketing tool, blogs are one of the best ways of engaging with your business community and enhancing your company’s reputation. Sarah Webster explains how.
Every industry has its own version of the Oscars, and nothing beats the moment of glory when you stand on stage clutching that trophy. Even so, many people are put off entering awards through fear of failure, or by the amount of effort it would take to compile their submission. But it needn’t be that bad. Here Sarah Webster shares some insights on writing awards entries that lead on to stardom.