As well as being a valuable tool for informing business strategy, research is a great way to generate PR, as can be seen by this study into event evaluation undertaken amongst PAs and executive assistants by WWMC client KDM.

The world seems roughly divided between those who put blogging in the same category as undergoing root canal treatment, and those who can’t resist broadcasting the minutiae of their lives – at great length. In fact, if correctly applied as a content marketing tool, blogs are one of the best ways of engaging with your business community and enhancing your company’s reputation.  Sarah Webster explains how.