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Research as a PR vehicle
May 2 2018
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As well as being a valuable tool for informing business strategy, research is a great way to generate PR, as can be seen by this study into event evaluation undertaken amongst PAs and executive assistants by WWMC client KDM.

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The benefits of blogging
May 1 2018
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The world seems roughly divided between those who put blogging in the same category as undergoing root canal treatment, and those who can’t resist broadcasting the minutiae of their lives – at great length. In fact, if correctly applied as a content marketing tool, blogs are one of the best ways of engaging with your business community and enhancing your company’s reputation.  Sarah Webster explains how.

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