Marketing Communication Strategy

Many companies apply a scattergun approach to their own marketing because day-to-day business operations take priority. Some don’t have a clear idea of how they are perceived by their clients and external stakeholders. Others convey mixed messages about their brand.

WWMC will take an objective view of your business. Working with you, we’ll craft a marketing strategy to clarify and promote your brand’s personality. We’ll highlight your expertise, values and points of difference. We’ll point your messaging where your clients can find it. And we’ll help you maintain a consistent flow of communication that reminds your clients how your products and services benefit them. Here’s the process:

Phase 1: Audit
Define organisational attributes, values and USPs
Research competitor landscape
Prioritise target markets
Refine audience and stakeholder groups

Phase 2: Marketing communications plan
Determine market opportunities
Prioritise areas of focus
Set timeframes

Phase 3: Implementation
Agree roles and responsibilities
Develop messaging
Execute plan
Maintain a virtuous circle uniting website, social and traditional
PR media Revisit, review and revise